The Animal Activist's Bible! Striking at the Roots: A Practical Guide to Animal Activism No trees were cut down to print Striking at the Roots. It is printed on 100% recycled paper, with 50% of that being post-consumer. It is processed chlorine-free and contains no fiber from ancient or endangered forests. Upon the book’s publication, the publisher planted a tree in a new forest.
Most people go their entire elementary, high school and college years without learning of the horrors that take place behind the closed doors of slaughterhouses, vivisection labs, entertainment "training" complexes, fur farms, product-testing facilities and animal factories. Even throughout our adulthood, the business of exploiting animals for human convenience, amusement, taste or profit is generally well hidden – and for good reason: too much of this knowledge would threaten these industries. The good news is word is getting out – and animal activists are responsible for informing both the public and policymakers.
Striking at the Roots: A Practical Guide to Animal Activism brings together the most effective tactics for speaking out for animals and gives voice to activists from around the globe, who explain why their models of activism have been successful – and how you can get involved. Concise and full of practical examples and resources, this guide dispels the myths surrounding animal activism and will empower you to make the most of your skills. From simple leafleting to taking direct action, each chapter clearly explains where to begin, what to expect and how to ensure your message is heard.
Published by O Books 
All proceeds from book sales are donated to animal protection organizations.
